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The Waking
I wake to sleep, and take my waking slow.
I feel my fate in what I cannot fear.
I learn by going where I have to go.
We think by feeling. What is there to know?
I hear my being dance from ear to ear.
I wake to sleep, and take my waking slow.
Of those so close beside me, which are you?
God bless the Ground! I shall walk softly there,
And learn by going where I have to go.
Light takes the Tree; but who can tell us how?
The lowly worm climbs up a winding stair;
I wake to sleep, and take my waking slow.
Great Nature has another thing to do
To you and me, so take the lively air,
And, lovely, learn by going where to go.
This shaking keeps me steady. I should know.
What falls away is always. And is near.
I wake to sleep, and take my waking slow.
I learn by going where I have to go.
– Theodore Roethke
Foto: Bradley Wilson
Social media tip #1
«¿Cómo presentar tu marca en las redes sociales? Haces que tu marca sea algo (jodidamente bueno) de lo que merezca la pena hablar y se presentará sola.»
No puedo estar más de acuerdo. Lo que dijo Paul Short, quien escribe en The Inquisitr, es muy parecido a lo que decía Matt Haughey. Al fin y al cabo, sentido común: preocúpate por hacer algo bueno, útil a tus clientes, y ya se encargarán ellos de contarlo en las redes sociales.
Vía: Shooting at Bubbles
Pain of growth
“It is a terrible thing to learn as a child that one is a being separate from all the world, that no one and no thing hurts along with one’s burned tongues and skinned knees, that one’s aches and pains are all one’s own. Even more terrible, as we grow older, to learn that no person, no matter how beloved, can ever truly understand us.” — Donna Tartt, The Secret History
Via Psycobabble
Foto: The Enchanted Doll
Try twice
“When you start looking at a problem, and it seems really simple with all these simple solutions, you don’t really understand the complexity of the problem. And your solutions are way too simplified and they don’t work. Then you get into the problem and you see it’s really complicated. And you come up with all these convoluted solutions. That’s sort of the middle, and it’s where most people stop, and the solutions tend to work for a while. But the really great person will keep on going and find, sort of, the key underlying principle of the problem. And come up with an beautiful elegant solution that works.”
Foto: horizontal.integration
The Forgotten Dialect of the Heart
How astonishing it is that language can almost mean,
and frightening that it does not quite. Love, we say,
God, we say, Rome and Michiko, we write, and the words
get it all wrong. We say bread and it means according
to which nation. French has no word for home,
and we have no word for strict pleasure. A people
in northern India is dying out because their ancient
tongue has no words for endearment. I dream of lost
vocabularies that might express some of what
we no longer can. Maybe the Etruscan texts would
finally explain why the couples on their tombs
are smiling. And maybe not. When the thousands
of mysterious Sumerian tablets were translated,
they seemed to be business records. But what if they
are poems or psalms? My joy is the same as twelve
Ethiopian goats standing silent in the morning light.
O Lord, thou art slabs of salt and ingots of copper,
as grand as ripe barley lithe under the wind’s labor.
Her breasts are six white oxen loaded with bolts
of long-fibered Egyptian cotton. My love is a hundred
pitchers of honey. Shiploads of thuya are what
my body wants to say to your body. Giraffes are this
desire in the dark. Perhaps the spiral Minoan script
is not laguage but a map. What we feel most has
no name but amber, archers, cinnamon, horses, and birds.
Jack Gilbert
Ilustración vista en Holy shit it’s a fucking rainbow
Definición de geek
Una de las mejores descripciones de geek que hemos oído últimamente fue escrita por Hugh Mc Leod hablando de marketing en su blog Gaping Void:
Yesterday at the Darden talk I explained why geeks have become so important to marketing. My definition of a geek is, «Somebody who socializes via objects.» When you think about it, we’re all geeks. Because we’re all enthusiastic about something outside ourselves. For me, it’s marketing and cartooning. for others, it could be cellphones or Scotch Whisky or Apple computers or NASCAR or the Boston Red Sox or Bhuddism. All these act as Social Objects within a social network of people who care passionately about the stuff. Whatever industry you are in, there’s somebody who is geeked out about your product category. They are using your product [or a competitor’s product] as a Social Object. If you don’t understand how the geeks are socializing- connecting to other people- via your product, then you don’t actually have a marketing plan. Heck, you probably don’t have a viable business plan.
[Ayer en la charla de Darden expliqué por qué los geeks se han vuelto tan importantes para el marketing. Mi definición de un geek es: alguien que socializa a través de objetos. Cuando piensas en ello, somos todos geeks. Porque todos somos entusiastas sobre algo que hay dentro nuestro. Para mí es marketing y hacer cómics. Para otros pueden ser los teléfonos móviles o el whisky Scotch o los ordenadores de Apple o NASCAR o el Boston Red Sox o el budismo. Todos estos actúan como Objetos Sociales dentro de una red social de gente que se interesa apasionadamente sobre esa materia. En cualquier industria en la que estés, hay alguien que está geekeado por tu producto o categoría. Están usando tu producto (o el de tu competidor) como un Objeto Social. Si no entiendes cómo los geeks socializan -o se conectan con otra gente- a través de tu producto, entonces realmente tú no tienes un plan de marketing. Probablemente tampoco tengas un plan de negocio viable.]
Mc Leod le ha dado en el clavo y su visión del marketing sólo confirma que como toda persona que caricaturiza y trabaja con el humor, es muy observador.
A mí siempre me ha desconcertado esa visión generalizada que hay de los geeks como seres aislados frente a un ordenador. A través de un teclado también se puede socializar, incluso mucho más de lo que permite la masificación de las ciudades de nuestro siglo. No sólo porque te guste la tecnología, no sólo porque ese ordenador sea tu medio, sino porque utilizas lo que sea útil como forma de comunicarte con otras personas como tú, llámese Apple, películas de los 80 o C++.
via andresb